Hug for a Cause Campaign

In October 2023, the Lebanese Breast Cancer Foundation (LBCF) is planning a breast cancer awareness and fundraising initiative in partnership with the AUB Medical Center, Sabbah Brothers, Beirut Power Hub, and ABC Mall.

"Hug for a Cause" photography event is taking place at ABC malls on three weekends 15, 22, and 29 October. People will be encouraged to pose hugging someone they love. The aim is to spread love and hope throughout the month of October to create a supportive community around breast cancer patients. It is also an awareness message about self-care and importance of early detection. Artists, singers, actors/actresses, musicians, TV personalities, fashion designers, social media figures, influencers, athletes, and others will take part. Tombola draws and other engaging surprises will be taking place. 

Dates and Locations: 

October 15th – ABC Verdun, 

October 22nd – ABC Achrafieh 

October 29th – ABC Dbayeh           

Time: 11 AM – 7 PM

All proceeds will go to support mammography and follow-up care for women in need.

#HUGFORACAUSE

Other activities during the "Hug for a Cause" Campaign include:

October 1^st at 7:45pm: LBCI would switch live to AUBMC where both institutions will light up a building in pink to announce the launch of the campaign. A link with QR code for the donations will be displayed on LBCI screen and will remain until the end of October.

Oct 2^nd- 9^th: LBCI will host AUBMC physicians: mammography radiologists, surgeons, oncologists, radiation oncology therapists, gynecologists, nurses, genetics specialists, pathologists, psychiatrists and psychologists daily on the morning show.

October 10^th at 8:30pm:  3 hours live episode that will be broadcasted from AUBMC. Event will be anchored by LBCI well-known Raneem Bou Khzam. Prominent AUBMC doctors and breast cancer patients and survivors will appear during the broadcast. Celebrities and social media figures will also be promoting breast cancer awareness and the importance of early detection.