An unbelievable number of people are using Facebook, Twitter, and other social media channels to check out practices and read comments from real patients. Research has shown that when friends refer friends to a doctor or any business, that referral carries more weight than any other form of marketing. Social media is the ultimate way to get word-of-mouth referrals.

Learn more about what Social Media networks can do for your medical practice by joining our "Social Media Use for Doctors" Workshop.

Who Can Attend This Workshop?

• Doctors / Doctors' Assistants
• Managerial Staff in Hospitals
• Students of health Sciences
• Pharmacists
• Nurses
• Dietitians
• Laboratory technicians
• Marketing department at beauty salons, sports centers , pharmaceutical factories and food factories
• Social Media Manager for a Doctor, Hospital or Pharmaceutical factory

Top 6 reasons why you should attend this Workshop

1. Conversations with patients on social media:

According to information gathered by spark report, 44 percent of patients say they are likely or very likely to share positive or negative experiences on care received

from a hospital or medical facility. This means regardless of whether or not you are active on social media, a conversation concerning your practice could be happening any time a patient walks out of your office and you should know how to deal with it.

2. Social media provides the immediate answers:

More than 50% of consumers say information they find via social media plays a role in how they deal with their health. This does show that patients are looking for guidance and doctors have an opportunity to help and guide patients on social media, and this workshop will help you how.

3. Healthcare professionals are welcomed on social media:

Sixty percent of social media users say they trust social media posts by doctors over any other group. Congratulations! You will learn how to use this microphone which everyone is listening.

4. Hospitals as a community of patients:

Hospitals are building a community of former patients, current patients and future patients. Social Media is acting as a forum for this community to interact with the hospital and with one another.

5. Medical students' source of content:

Social networking sites allow medical students to gather latest medical information and case studies as well as communicate and share information via personalized online profiles These profiles may include information about latest medical studies and researches.

6. Pharmaceutical factories devoting information and recommendations:

Social media enable pharmacists and pharmaceutical factories to join interest groups and interact with every member of each group. They can share information, recommendations, reviews, photos, videos, and links to internet sites devoted to pharmacy issues and health matters.

Workshop Outline:

This workshop will shed the light on various social media topics for health sector. Below are the main topics that will be discussed:

• Why have doctors joined social media? What's in it for them? For their patients? For their employers?
• What doctors need for a professional social media presence?
• Online reputation management
• Patient confidentiality
• Dealing with conflicts on social media
• Rules of engagement
• What you say on social media and how to say it
• Social Media in the health sector; risks and benefits
• How hospitals can use social media?
• The Medical content

Workshop Material: English
Speech Language: Arabic

Trainer:

Joe Ghantous ( lb.linkedin.com/in/joeghantous), Founder of the "Middle East Social Media Festival (www.mesmf.com), CEO of Right Service (www.rightservice.net) and the author of "Employee Advocacy on Social Media" Book (download book introduction http://ow.ly/gz0d302su4h)

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Workshop Value:

$485 per participant for 2 days workshop OR $385 per participant for 1 intensive day

• Ask for Group Discount (> 3 participants)
• This workshop can also be organized at your workplace (hospital, clinic, factory, institution or university) as "One-to-All" 2 days workshop for 20-30 participants ($152/participant).

Book your place & benefit from the Discount by contacting Right Service offices on +961 5 951 343 or send an email to: info@rightservice.net

Satisfaction Guaranteed:

Your Satisfaction is our number one concern – we guarantee the quality of our workshops. If you are not satisfied with the quality, you may contact us for your money back.

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