This is your chance to experience how an integrated advertising campaign is created.

In the first section of the campaign workshop, you will learn the basics of creating an advertising campaign through case studies.

In the second section, you will receive a brief from a real client asking you to conceive, write and art direct a campaign for print, online, and radio.

By the end of the day, you will go head-to-head with your peers as you pitch your ideas.

Once the workshop is over, attendees will receive a certificate.

Topics Covered

• Case studies
• The basics of a campaign
• Working to a client brief
• Content creation
• Art direction
• The difference between content for print, online, radio and TV
• Pitching your campaign

Course Outcomes: At the end of the course you will be able to:

• Develop a campaign across press, TV and radio
• Pitch and explain your concepts to clients with greater confidence

Who Should Attend?
Those working in advertising, marketing, PR, fundraising or agency management who wish to learn how a whole campaign is put together

Level: Beginner

Price: 200 $

Date: 23/5/2015

Instructors: Labib El Choufani & Michel Zreik

Location: Bobolink Premises - Mar Mikhayel