Intensive, Clear, Effective – Take Your Business To the Next Level!

Sometimes we need a boost forward, a powerful partner to assist us, a business POWER session.

BLC Bank’s Business Power Sessions are intense, information rich, walk-on-fire brain-charge business networking breakfasts designed to help you break free, dig deep and make an amazing progress in record time.

Each session covers a topic. Check out our upcoming sessions at www.lebanon.smetoolkit.org and choose the most relevant business topics to your needs

Our next session is entitled "IP Protection for SMEs - How to Protect Intellectual Property Including Your Brand, Business Name, Logo, etc.", hereunder the outline:

Outlines:

1.Introduction to Intellectual Property:

• What is IP?
• Introducing IP from legal point of view
• Introducing IP from business point of view
• Types of IP:
  • Patents
  • Trademarks
  • Copyrights
  • Industrial Designs

2. Importance of Intellectual Property:

• Why protect IP?
• IP as an asset

3. Intellectual Property and the business lifecycle

• Relationship between business and IP
• SME
• How can IP lead your business to success

4. Role of IP

• Culturally
• Socially
• Economically

About the speakers

Bahia Alyafi:

Bahia Alyafi is an Intellectual property consultant, specialized in Intellectual property advisory services at Grant Thornton Alyafi IP Group. The company specializes in intellectual property services ranging from prosecution, to litigation, strategy, valuation, and other related Intellectual property services. Bahia is responsible for trademark prosecution, valuation, and strategy services regionally and internationally. Bahia led the group in setting their CSR strategy, and assisted with developing key relationships with local businesses, governmental organizations, and NGOs, to support the CSR strategy. Since joining Grant Thornton, Bahia has been key in several initiatives relating to empowering youth, women, and entrepreneurs in the region, with several organizations namely: Injaz, Arabnet, Berytech, and the Khalifa fund. Bahia is a member of several International organization namely INTA, ECTA, MARQUES, AIPPI, ITMA and PTMG.

Nesreen Hamdan:

Nesreen Hamdan is a Marketing officer, specialized in Intellectual property matters at Grant Thornton Alyafi IP Group. The company specializes in intellectual property services ranging from prosecution, to litigation, strategy, valuation, and other related Intellectual property services. Nesreen is the international coordinator of all marketing matters relating to the Group and is responsible for organizing trainings, and events in Lebanon, the region and internationally. Since joining Grant Thornton, Nesreen has been key in several initiatives relating to Women in Business, Entrepreneurs the Berytech initiative, and the green initiative launched by Grant Thornton. Nesreen Hamdan is a member of several intellectual property organizations regionally, and internationally namely the INTA - International Trademark Association INTA and ECTA, the European Communities Trade Mark Association.