You are an experienced artist, designer or shop owner looking to expand your business and wish to develop your local market, expand to a foreign one and bring your business abroad, or you may simply be ready for larger business opportunities. This session will introduce business strategies for creative industries that are already established and wish to grow. By the end of the session, you will have a new understanding of business and strategic scenarios for the development of your creative activity.

Facilitator:

Daniel Abboud is the president of the Communication with International Organizations & Donors Committee at the Association of Lebanese Industrialists (ALI).

From 16 to 24 January, GAIA-Heritage is hosting a weeklong event of activities In Mar Mikhael within the EU-funded project MEDNETA. The event includes Toolbox: a series of free workshops for artists, craftsmen and designers.

Toolbox will be happening over 3 days: 22, 23 & 24 of January.

Day 1 will expose creatives to new technologies and innovative techniques

Day 2 will provide creatives with the needed entrepreneurial, and marketing skills to create their own businesses.

After the first two days of training artists, craftsmen and designers will spend Day 3 collaborating to create products and their respective business plans and present them to a jury. Members of the jury include: Kafalat, RDCL - Rassemblement de Dirigeants et Chefs d'entreprises Libanais, UNESCO, a design market expert and a design process expert.

To participate on Day 3, creatives need to have attended a minimum of 2 workshops on Days 1 and 2 and sign up at the IGA premises by 12pm on Day 2.

By the end of 2015, these products will be further developed between the artists, craftsmen and designers of MEDNETA’s partner cities (Athens, Tunis, Valencia, Florence and Hebron) and exhibited around the Mediterranean.

InMarMikhael