Whether you’re an artist, a craftsman, a shop-owner or a designer and have experienced the need to visualize new business ideas? This interactive workshop will provide you with the tools to concretise your ideas. The session will consist of three activities:

Step 1: Mapping the quantitative information relevant to a new business idea (price, cost, market audience…)
Step 2: How to best present your numbers to potential investors or any other audience?

· 10 basic principles of chart and graph design

· Study of 4 types of charts for business plans

Step 3: Pick one chart, create a scenario with dummy numbers, and display the information onto the chart.

Facilitator:

Joumana Ibrahim graduated with an MA from the London College of Communications (LCC) after obtaining a BA in graphic design and a minor in fine arts from the Lebanese American University. Upon returning to Lebanon in 2006, she worked as an art director at Leo Burnett Beirut, serving a vast array of leading Lebanese and international brands, and winning a number of regional and international awards. These awards made her realize the importance of constantly challenging herself creatively & the value of giving back by helping young aspiring designers hone their talent. She dedicates most of her time teaching courses and workshops at ALBA (Académie Libanaise des Beaux Arts), Notre Dame University, and AUST (American University of Science and Technology).

From 16 to 24 January, GAIA-Heritage is hosting a weeklong event of activities In Mar Mikhael within the EU-funded project MEDNETA. The event includes Toolbox: a series of free workshops for artists, craftsmen and designers.

Toolbox will be happening over 3 days: 22, 23 & 24 of January.

Day 1 will expose creatives to new technologies and innovative techniques

Day 2 will provide creatives with the needed entrepreneurial, and marketing skills to create their own businesses.

After the first two days of training artists, craftsmen and designers will spend Day 3 collaborating to create products and their respective business plans and present them to a jury. Members of the jury include: Kafalat, RDCL - Rassemblement de Dirigeants et Chefs d'entreprises Libanais, UNESCO, a design market expert and a design process expert.

To participate on Day 3, creatives need to have attended a minimum of 2 workshops on Days 1 and 2 and sign up at the IGA premises by 12pm on Day 2.

By the end of 2015, these products will be further developed between the artists, craftsmen and designers of MEDNETA’s partner cities (Athens, Tunis, Valencia, Florence and Hebron) and exhibited around the Mediterranean.

inMarMikhael