Facebook and Google Advertising: How to Reach Your Objectives and Measure Results

Workshop

Intensive, Clear, Effective – Take Your Business To the Next Level!

Sometimes we need a boost forward, a powerful partner to assist us, a business POWER session.

BLC Bank’s Business Power Sessions are intense, information rich, walk-on-fire brain-charge business networking breakfasts designed to help you break free, dig deep and make an amazing progress in record time.

Each session covers a topic. Check out our upcoming sessions at www.lebanon.smetoolkit.org and choose the most relevant business topics to your needs.

Our fourth session is entitled “Facebook and Google Advertising: How to Reach Your Objectives and Measure Results", hereunder the outline:

Outlines:

Current regional online marketing insights
The state of online marketing in the MENA region
Online advertising trends & top industries in the MENA region
Main bottlenecks and concerns faced by online advertisers today
Definition of a successful digital advertising campaign
Facebook advertising
Google advertising
Social advertising

About the Speaker:

Marc Dfouni holds a bachelor and master’s degrees in Management Information Systems and Knowledge Management from Concordia University, Montreal, Canada.

He has worked in various fields including business process coordination, inventory coordination, and as Y2K consulting at Microcell Solutions, Canada. After one year as a project manager at BlueSponge Inc., a leading Canadian interactive solutions company, Marc was promoted to general manager and chief of operations. Amongst his biggest accomplishments at BlueSponge, was the creation of the online marketing department in which he formed and trained a team. He has also managed high scale projects that have won numerous awards including South by South‐West, Canadian New Media Awards, Vidfest, Webby Awards, Gemini Awards, New York
Festivals, Boomerangs, BIMA (British interactive media awards), Bell Fund 10 year anniversary award, Moebius United Nations Design award, Digital Marketing award, Prix Media and the most prestigious Cannes Lion d'Or.

Marc co-founded Beirut-based Eastline Marketing in 2006 and is presently its CEO and Managing Partner. He has been recently
selected as an Endeavor High Impact entrepreneur and received the British Council Young Creative Entrepreneur Award. In 2012, he was named amongst the top 20 Entrepreneurs in Lebanon. In 2014, he was among the top 6 finalists of the Business of the year Category in the Brilliant Lebanese Awards for Entrepreneurs.

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BLC Bank

BLC Bank is focused on its vision of becoming a Bank of reference and is actively involved in financing economic sectors which have a lasting effect on national growth and sustainable development. Thus, the Bank is committed to SMEs, Women, Green Initiatives and innovative technology.

Within its commitment to SMEs, BLC Bank launched the SME Business Solutions, a program that provides tools, resources and opportunities for SMEs to develop. In this scope, BLC Bank created the “SME Academy” and launched the lebanon.smetoolkit.org.

Within this context, BLC Bank honors entrepreneurs who have achieved significant success in the region through the Brilliant Lebanese Awards, for the 3rd consecutive year in 2014.

Moreover, BLC Bank reaffirmed its position as a leader in the women’s segment through the We Initiative (www.we-initiative.com) which offers financial and non-financial services, ranging from learning and development to market exposure, networking & mentoring.

As a responsible corporate citizen, BLC Bank is dedicated to its employees, clients, community and the environment through a broad CSR “Boomerang” program.

Finally, as a pioneer in innovation, BLC Bank launched HEY! a revolutionary mobile payment solution. Designed with both the merchant and the user in mind, HEY! is the fastest, simplest, safest and most cost-effective way to pay, get paid and transfer money.

Organizer Profile

Venue

Directions

BLC Bank Learning Center

Achrafieh, Beirut, Lebanon