Clarify Your Business Message Framework - Online Workshop
Clarify Your Business Message Framework - Online Workshop
About the course.
In this course, we introduce trainees to the “Clarify Your Business Message” framework to help YOU as a business to understand deeply your target audience problems and address them in a scientific and straight forward approach and answer the real questions before they even ask. This scientifically proven framework is based on neuromarketing approach.
Who is the trainer?
CRM Specialist/Communication Specialist & Trainer
Funnel Hacker/PR Growth Hacker
Behavioral Marketing
Born in Lebanon, Chehadeh started his career in web development in the regional exhibition management company International Fairs and Promotions, his experience led him to lead the technical team and develop their in-house CRM intranet software for 5+ regional markets (Lebanon, KSA, Qatar…), After several years serving the fairs industry, he made his career shift to digital marketing as a digital consultant at Mediaquest Corp (Publishing and Media) with a portfolio of multiple online and printed magazines, his role was to deliver results to the digital side of the magazines drive sales of online advertising on the placement of their portals (serving UAE and KSA).
The agency experience began at 2012 when Chehadeh joined the WPP agency Wunderman as digital service account manager in Beirut Office Microsoft Team (serving 21 EMEA markets), working with Microsoft as a client gave him the boost on the client side experience and the bridge created towards his background in digital development made his experience rich in achievements. In 2015, he moved to a new venture, partnering with an agency founder as a Managing Partner/Account Director enriched his career path and experience in Client servicing and the consulting business. The contract was for 2 years, shift the agency positioning to markets outside Lebanon and boost the Lebanese portfolio.
Nowadays, Chehadeh is a Marketing Consultant (Training with European NGOs in Lebanon), Funnel Hacker (Customer Journey Specialist) and blogger/weekly podcaster, chose his pathway with Interesting Times to continue serving with the eagerness to self-learning and keep delivering the objectives set. At Interesting Times, Chehadeh’s role is to work and optimize the customer's journey and uplift the experience.
Why should you take this course?
The course is for you if:
You are a young entrepreneur, and eager to learn.
You are a businessman, and you don’t know much about communication.
You are an employee or part of an organisation (Political/Civil/NGO) with a communication role, and you want to thrive at work.
I am planning to start copywriting / content writing
What you will learn?
Prelude - Marketing is a circus
Will you join the noise?
What is Marketing Music?
If your marketing message…
CYBM Framework: How many steps?
How does it relate to scriptwriting?
CYBM Framework
Step 1: Who The hero
Step 2: What is a problems
Identify the Villain
Diagnose the depth of the problem:
External
Internal
Philosophical
Step 3: When the hero meets YOU (the guide)
How do you show empathy?
How do you show authority?
Step 4: The guide has a plan
What is the process?
How do you alleviate the fears with an agreement?
Step 5:And calls the hero to action
What transitional calls to action will you use to on-ramp customers?
What is your direct call to action?
Step 6: That ends in success: What will be the positive changes in their business landscape?
Step 7: What will be the negative consequences in their business landscape?
How to drive the character transformation?
Start Communicating!
Examples to follow
