About the course

In this course, we introduce trainees to the most common types of data they would encounter in the process of driving business insights for Ecommerce. They will gain a general understanding of the data analysis process and will learn how to interpret major ecommerce reports in Google Analytics. Finally, they will get their hands dirty by building their own Ecommerce dashboard using a free data visualization tool (Google Data Studio) 

Who is the trainer?

Rawad Mroueh, a digital marketing and data analytics specialist with more than 4 years of experience in the field. In the past two years, he became specialized in Ecommerce Analytics and consulted well known brands in Australia, UK and MENA region. He has completed his MBA in Business Analytics in 2018 and participated in several Data Science events in Lebanon and abroad. He currently leads the Analytics department at one of the major digital agencies in Beirut.        

Why you should take this course?

The course is for you if you own an ecommerce website, you work in an ecommerce retailer or an agency, or simply if you are someone new to the field of Ecommerce and wants to learn more about it. Also this course is for anyone who would like to learn how to build a dashboard using freely available tools. 

What you will learn?

• Intro to Ecommerce Ecosystem

1. Top Ecommerce Platforms
2. Ecommerce Data Sources i.e CRM, Web Tracking
3. Exploring Different E-commerce Data

• How to read Ecommerce Reports in Google Analytics? 

1. Create Google Analytics Test Account
2. Transactions, Products, Events reporting
3. Channel Attribution reports

• How to think like a data Analyst?

1. The difference between measures and dimensions
2. How to manipulate your data 
3. How to visualize and present your data

• Build your Own Dashboard using Google Data Studio

1. Sign up for a Google Data Studio Account 
2. Import and Pull Data from Different Sources 
3. Visualize your data and create your first Dashboard

• Beyond the Basics: Highlighting advanced Ecommerce Analytics Applications