This Social Media workshop is for participants who are looking to start their own campaigns online to promote their products on Facebook and/or Instagram.

It takes the participants through the whole process step by step. There is plenty of time to practice and ask questions.

Who is it for:

• Business owners
• Marketing professionals
• Business people
• Bloggers
• Students

The workshop is divided in three sessions of 3 hours.

Please find the topics here below:

Social Media Strategy and how to begin:

• Define social media and explain why it matters
• Developing personas and content
• Setting SMART objectives
• Online Value Proposition
• Page insights
• Social Media Management Tools

Social Media Advertising:

• Facebook/Instagram business pages
• Facebook/Instagram Marketing objectives
• Social media ads creation
• Creating Audiences
• Analytics and reporting

Workshop:

• Revision of everything - Open discussion
• One on One consultancy for the created ads
• Question & Answers

Dates: 24, 26 September and 8 October, 2019

Time: 6:30 PM till 9:30 PM

Location: Skillz - Gemmayze