Don't miss this unique chance of learning everything there is to know about Social Media!

Taught by experts in the field!

For four Fridays in a row starting the 20th of November, Phillipe Abou Zeid and Andre Abi Awad will host an advanced Social Media workshop.

Phillipe Abou Zeid (segment producer & reporter at "Kalam-el-Nas" talk show hosted by Marcel Ghanem), will train participants for 3 Fridays on how best to use Social Media.

On the fourth Friday, 11th of December, Andre Abi Awad, (a motivational trainer, speaker and podcaster) will show participants how to create a Marketing Funnel and convert visitors into paying customers.

Social media is not a passing trend, and today every entity is expected to have an active presence online. Participants will learn about the major Social Networks, how to engage their followers and fans, how to create a strategy and a campaign.

* Half-Day optional session on Social Media for Journalists and Press Activists for $100 only!

Learn more how to use the Social Media for your success as a Journalist or if you are working for the Media (TV, News, Magazine...)

Call for more info: 01-584234

First 3 Days: Delivered by Philippe Abou Zeid:

• General Introduction / How did social media emerge.
• Social Media Platforms.
• Facebook ethics (Learned experience)
• Facts: Privacy & Security on Social Media
• General Dos & Don’ts (Facebook and twitter)
• Facebook pages
• Interacting on Twitter
• Social Media Initiatives ( live examples on real campaigns )
• Social Media Strategy
• The POST strategy
• Facebook Ads and Targeted Campaigns
• Importance of Image in Social Media
• Workshop: Social Media Content Creation / Strategy / Evaluation
• Building Your Social Media Audience
• Instagram, YouTube, Blogging, LinkedIn, Google+
• Social Media for Business

Fourth Day: Delivered by Andre Abi Awad

Businesses don't fail because they can't get the technology built. They fail because they can't get customers.

This workshop uncovers the secrets smart businesses have been using to rapidly grow.

At the conclusion of this workshop, you'll have a solid understanding of the techniques and tools leveraged by top businesses, as well as over 70 specific ideas you can immediately use to get more customers and keep them coming back.

Knowing how to systematically and reliably drive user growth is a tremendous source of competitive advantage. Whether you're a founder looking to jump start your growth efforts, or an employee looking to acquire these skills, this workshop will give you a huge increase in effectiveness.

During this workshop, we'll discuss:

• What the customer funnel is, and why it's important.
• How to organize yourself and your team to prepare to grow.
• Strategies and tactics for getting your first 1000 customers.
• Over 50 ideas for acquiring new customers.
• How to create compelling content targeted to your niche.
• How to avoid wasting time and efficiently market on social media.
• How to do public relations without hiring an agency.
• When to use paid acquisition (and more importantly, when not to.)
• How to get prospective customers to take action once you've driven them to your site.
• The most important factors that drive landing page conversion.
• How to leverage email to nurture leads and convert them over time.
• How to design your onboarding process to ensure a pleasant first time experience.
• The most important tool in your toolkit for retaining users.
• How to build effective referral loops into your product.

BONUS: How to boost your social media results, with our 69 Social Media Tips, Tricks & Techniques.

Delivery:

This training is an interactive workshop, where participants can explore the methods and tools online with the trainer who will add from his expertise whenever questions or expectations are exceeding the training outline, yet aligned with the training objectives.

During the training, participants will discover how winning social media campaigns were conducted, in addition to the best practices of national and international accounts.

Call for details and registration: 01-584234

Trainer profiles:

Andre Abi Awad is a motivational trainer, speaker and podcaster.

Personal Branding, Digital Marketing and Entrepreneurship are his core competencies in training and consulting. He is the founder of Entreprenergy, the First weekly Arab Podcast interviewing Successful Arab Entrepreneurs. His training journey started back in 2008. During the past 7 years, he trained more than 5,000+ individuals in 13 countries, in addition to his consulting hours with entrepreneurs, companies and motivated youth.

Philippe Abou Zeid

Social Media Experience:

January 2008 – Present: Segment Producer & Reporter at "Kalam-el-Nas" talk show hosted by Marcel Ghanem Including Reports & Documentary Production broadcasted on the Lebanese Broadcasting Corporation – LBCI.

2015 – Present : Manager and Social Media strategist for several political and public figures in Lebanon ( including facebook and twitter strategies and content creation).

2014 – 2015 : Prepared several Social Media Workshops and Training for multiple NGO’s , Private Companies & Public institutions in Lebanon : Safadi Foundation (Tripoli, Lebanon) – IEA (International Education Association, Lebanon) – Be.You.Tiful (Beauty and cosmetics company) , Beirut – Lebanon.

April 2014 – May 2015: social media and strategy teacher giving a total of 30 hours course at “Annahar Academy” organized by Annahar Newspaper, Beirut – Lebanon.

Sep 2014 : Prepared and delivered a Two day Training about Social Media campaigns and strategies for the staff of ESCWA , Beirut, Lebanon

August 2014 : chosen among Top 100 Social Media Experts to Follow on Twitter by evancarmichael.com with the rank 37 Worldwide.

May 2014 – June 2014: Social Media Campaign Manager for an Opera Event in Lebanon (Providing full event coverage on social media).

June 2012 – Present : “Social Media Strategy” Private Teacher (working with prominent political figures in Lebanon).

June 2009 – Present : Manager of several Twitter Accounts providing social media services.

April 2012 : created a Worldwide trend HashTag #ILoveLebanonBecasue ( Appeared 10.000 Times in 24 hours single user and made + 1.200.000 Time Line

Call for details and registration: 01-584234