ABOUT THE TALK:

Arabic typography continues to define itself. A growing number of professional type designers are exploring the possibilities of designing Arabic fonts by re-evaluating the rich heritage of Arabic calligraphy while taking advantage of the added technological support of the script. Classical calligraphy is not lost but re-invented into modern design approaches that meet the visual aesthetics and trends of the Arab world in the 21st century. The talk is a journey between typographic showcases and analytical thoughts. What are the appropriate Arabic typographic definitions and what is the best way to translate calligraphic knowledge into typographic guidelines? 

Various design schools are approaching the topic from different perspectives and solving various typographic difficulties creatively and technically. All solutions are welcome and a collaborative spirit must be established in favor of adverse opinions. The Arab design community is eager for a new typographic solution and added fonts that guide, enrich, and empower the Arab design scene.

ABOUT THE ORGANIZER:

Type designer & typographer, Pascal Zoghbi, founded 29Letters (aka 29LT) in 2006. After he graduated from “The Royal Academy of Arts” in the Netherlands with a Master of Design from “Type & Media”, Pascal created a notable collection of contemporary Arabic and multilingual typefaces alongside corporate identities and design projects. Since 2006 until 2017, he has taught as a design professor at various design schools in Lebanon (American University of Beirut, Lebanese American University, & Notre Dame University) and UAE (American University of Sharjah). He co-authored and edited the “Arabic Graffiti” book published in 2010. He was one of the 10 finalists for the “Jameel Prize 3” in 2013/2014. He was awarded the Red Ribbon of TDC Typeface Design Competition in 2014 and awarded a “Special Mention” in Granshan Type Design Competition in 2015. He was born in Lebanon and is currently based in Madrid, Spain.

ENTRANCE FEE IS FREE JUST RESERVE YOUR SEAT BY SIGNING UP AHEAD!

BDWX9