The Power of Social Media for Businesses
Best Practices & Tips
Workshop at I Have Learned Academy

Outline:
In this session we will dive deep into the world of business development and communication to better understand what kind of place social media has in your company, what role it could play in its growth, and discuss practical applications. 

Part 1 – Social media and business
First, we will explore topics such as digital business, new shopping behaviors, and social platforms’ business models. This will provide context for the following parts.

Part 2 – Social media and growth
Then, we will present the major marketing tools offered by social media platform and how businesses can use them to grow. 

Part 3 – Social media and continuous user journeys
Finally, we will tackle the notion of user journey and examine how social media can deliver maximum results by deploying a variety of tools at the right time and targeting.


Objectives of the session:
This session will teach how to use social media to grow a business. In more detailed terms this means they will learn:
-The new digital behaviors 
-The deep relationship between business and social media
-How social media platforms make money

-The marketing tools made available by social media platforms 
-The kind of objectives you can expect from social media, and their business value
-The basics of using these tools

-What user journeys are and why they matter
-How they can use social media across these journeys to enhance their results
-What kind of results to track at different points of the user journey

Trainer's Bio:
Georges is a growth strategist and digital marketing specialist, with specific experience with startups and digital businesses. He co-founded Birdhaus_, Lebanon’s first growth marketing agency, where he is now dedicated to their content marketing and skill development program.

Investment: 
Workshop attendance: 68$ 
Add certificate: +10$ 

Special discount for students upon showing us a valid student card, email us for more info. 

Tickets info: 
Tickets can be booked online on Ihjoz: 
https://ihjoz.com/events/4459-the-power-of-social-media-for-businesses-workshop-at-i-have-learned-academy 


And Offline from Khoury Home or Malik's Bookshop any branch, or I Have Learned Academy. 

Booking ahead is a must, places are limited. 

I Have Learned Academy introduction: 
I Have Learned Academy is a place where you can learn everything that you didn't learn at school! 
Check all our upcoming workshops here: 
https://www.facebook.com/pg/IHaveLearnedAcademyLebanon/events 

Location: 
I Have Learned Academy is located in Mirna Chalouhi Highway (The Bauchrieh - Sin El fil Highway). 

Special offer with Careem Taxi: 
Get a 50% discount on your ride with Careem Taxi to I Have Learned Academy by entering the code: 
Ihavelearned123 

For more info about the workshop contact info@ihavelearned.me or 03-376390