This course targets the wide audience of social media seekers from students to business achievers. You will learn to benefit from the digital platforms and put their perks at use: grow a fan base, create a community and expand your online exposure. Be it for personal or professional use, this workshop will boost your knowledge in the fast forward world of Social Media.

Objectives:

- Learn the most “correct” way of using Social Media tools

- Acquire the key vocabulary you need to become a Social Media Ninja

- Discover the most important insights in order to make digital platforms a constant benefit

Topics Covered:

- Introduction to the different and most important online platforms

- How to benefit online from a personal and professional timeline

- The Dos and Don’ts of social media

- Case studies: Social media fails and success stories

- Key words, statistics and the constant updates

- Viral Marketing

Methodology:

- Mixture of theory and practice

- Hands-on participatory approach

- Collaborative learning in pairs and groups

Trainer:

Currently pursuing her Masters in Information and Communication in USJ, Bouchra Baltagi has previously worked in one of the leading online marketing agencies in Lebanon as a Social Media Specialist. Her work included building the pages from scratch to creating engaging content calendars and delivering successful monthly reports on accounts such as Bershka MENA, Decathlon, Pepe Jeans, OBI Sushi and Ghadi the movie. Today she holds the title of Marketing Executive at one of the most known production companies in Lebanon where she has found her ultimate passion: Cinema.