About the course

In this workshop, you will dive deep into Digital Marketing tools and strategies, where you will be taken through real life customer journeys and online campaigns using multiple channels to drive your business forward.

In addition to the above, you will have a practical exercise on Facebook Ads, Google Ads, Twitter Ads, LinkedIn Ads, and Instagram Ads. You will learn all the pros and cons of each.

You will also learn the difference between Digital marketing and Digital sales, and how effective content marketing puts a great foundation for successful online sales.

Why you should take this course?

Digital Marketing has always been a key challenge for Marketers, Entrepreneurs/Freelancers or organizations of all sizes (startup, small, medium, large) and types (Non-profit, NGO, for-profit), making it essential to build strong digital skills to cope with today’s markets, communities, and the way the online world works..

Whether you are promoting a product, service, or event, you as a marketer will be equipped with all what you need to deliver a strong Digital Marketing Strategy and Implement it effectively.

What you will learn?

Outline

09:00-10:00 The Digital Marketing Landscape (Channels, Uses, Benefits)

10:00-11:00 Planning for Digital Marketing – A Checklist

11:00-12:00 Content Marketing Strategy and Online Campaigns

12:00-13:00 Facebook, LinkedIn, Instagram, Twitter Tips and Tools

13:00-14:00 Lunch Break

14:00 – 15:30 Social Ads (Facebook, Instagram, LinkedIn, Twitter)

15:30-17:00 Google Ads, Email Marketing and Landing Pages