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Marketing for Non-Marketers

Timedate16 No upcoming event dates

Venue16 Berytech Mathaf, Mathaf, Lebanon


Berytech Mathaf

10th, Berytech
Mathaf, Lebanon
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About the course

In this workshop, you will be introduced to marketing basics, objectives, and tools to prepare for an offline and online strategy using multiple channels to drive your business forward.

In addition to the above, you will dive deep into defining target audiences, identifying the ideal customer, and tackling both B2B and B2C.

You will also learn the difference between marketing and sales, and how effective marketing puts a great foundation for successful sales.

Why you should take this course?

Marketing has always been a key driver for entrepreneurs/freelancers or organizations of all sizes (startup, small, medium, large) and types (Non-profit, NGO, for-profit), however, for the past decade, it has expanded into the online world with the emergence of digital and social platforms.

Whether you are promoting a product, service, or event, you as a non-marketer have no more excuses to give to escape from marketing.

Outline: What you will learn?

09:00-10:00 Introduction to Marketing (Basics, Objectives, Tools)

10:00-11:00 Defining the Business (Product, Service, Event)

11:00-12:00 Defining the Target Audience (Customer Types, B2B, B2C)

12:00-13:00 Identifying the Marketing Channels (Online and Offline)

13:00-14:00 Lunch Break

14:00-15:00 Working with Marketers (Departments, Agencies, Consultants)

15:00-16:00 Creating a Marketing Strategy/Campaign (Planning, Execution)

16:00-17:00 Creating Marketing Messages (Content)


Registration Information:

Location: Berytech, Mathaf

Date: 16 September 2018

Duration: from 9 AM till 5 PM

Refreshment and Lunch will be served

Certification of Attendance will be distributed at the end of the workshop

Attendance Fees: 299$ instead of 400$


Business Books Lebanon

Do you have a business Challenge?

Are you having trouble solving career matters?

Are you looking for a career shift?

Business Books Lebanon offers  you regular events to discuss your workplace challenges in a  stress-free environment and themed by business books.

Business Books Lebanon’s mission is to engage  business professionals in power groups and help them influence their  workplace. Hence Improving the knowledge/experience sharing, that leads  to a scalable work market thriving to the excellence of humans.

By Applying to Business Books Lebanon, you will have access to all the following benefits and more:

  1. Solving business challenges
  2. Book Recommendations
  3. Book Reviews
  4. Writer’s Bio
  5. Reading Group Discussions
  6. Sharing Know how and experience
  7. Books Exchange Initiative
  8. Career Advancement
  9. Networking & PR Growth
  10. Mentorship

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