About the course

In this workshop, you will be introduced to marketing basics, objectives, and tools to prepare for an offline and online strategy using multiple channels to drive your business forward.

In addition to the above, you will dive deep into defining target audiences, identifying the ideal customer, and tackling both B2B and B2C.

You will also learn the difference between marketing and sales, and how effective marketing puts a great foundation for successful sales.

Why you should take this course?

Marketing has always been a key driver for entrepreneurs/freelancers or organizations of all sizes (startup, small, medium, large) and types (Non-profit, NGO, for-profit), however, for the past decade, it has expanded into the online world with the emergence of digital and social platforms.

Whether you are promoting a product, service, or event, you as a non-marketer have no more excuses to give to escape from marketing.

Outline: What you will learn?

09:00-10:00 Introduction to Marketing (Basics, Objectives, Tools)

10:00-11:00 Defining the Business (Product, Service, Event)

11:00-12:00 Defining the Target Audience (Customer Types, B2B, B2C)

12:00-13:00 Identifying the Marketing Channels (Online and Offline)

13:00-14:00 Lunch Break

14:00-15:00 Working with Marketers (Departments, Agencies, Consultants)

15:00-16:00 Creating a Marketing Strategy/Campaign (Planning, Execution)

16:00-17:00 Creating Marketing Messages (Content)

Registration Information:

Location: Berytech, Mathaf

Date: 16 September 2018

Duration: from 9 AM till 5 PM

Refreshment and Lunch will be served

Certification of Attendance will be distributed at the end of the workshop

Attendance Fees: 299$ instead of 400$