Arabic Typography Workshops with Pascal Zoghbi at WonderEight

Workshop

29Letters is a design studio specializing in contemporary Arabic typography. At 29LT, we work with large companies and non-profits to create typographic corporate identities including custom fonts and the full suite of promotional assets. We partner with our clients to give them unique type designs and graphics that best express their identity and style in both print and new media.

29LT continuously conducts research and educational projects in the field of Arabic design and typography: In addition to publishing projects for individuals, we participate in a number of design conferences, exhibitions, and workshops dedicated to the education and promotion of design and typography in the Arab world and beyond.

Along with our design practice, 29LT publishes unique Arabic and bi-script Arabic and Latin retail fonts created by emerging, talented Arab and Western type designers

Since 2006, the name 29Letters, initially used by Pascal Zoghbi as his design name, comes from the number of letters in the Arabic alphabet. Today, 29LT is a full-service design studio and Arab design platform partnering with leading designers. We continue to strive to deliver the very best designs in the business to our clients – designs that convey their character, personality, and identity – to the best of our ability.

About Pascal Zoghbi:

Arabic type designer and typographer, Pascal Zoghbi, founded 29 Letters in 2006. His design work ranges from creating new Arabic fonts and corporate identities to print publications. After he graduated from the Type & Media course at The Royal Academy of Arts in The Netherlands with a Master of Design, Pascal participated in an impressive collection of new, Arabic-type design projects. He created contemporary Arabic fonts for leading Middle Eastern newspapers, urban institutions, art events, magazines, and software. Pascal took part in the Typographic Matchmaking 01 and 02 projects organized by The Khatt Foundation. Since 2006, he has been teaching typography and type design at graphic design schools at the American University of Beirut (AUB) and the Lebanese American University (LAU). He frequently gives lectures and workshops about Arabic type and typography. He co-authored and edited the "Arabic Graffiti" book published by "From Here To Fame" in Berlin. He was just recently nominated for the “Jameel Prize 3,” 2013, and is spearheading the revival movement of Nasri Khattar’s Unfied ArabicTM .

Organizer

Contact

Wonder-Eight

WHAT WE DO

Our practices range from brand creation, to visual identity design, brochures, posters, packaging, stands, signage, graphic decoration, communications, above & below the line campaigns, marketing strategy, online and ambient media buying, copyrighting, creative copy and design consultancy. We also design and develop websites and interactive solutions, advanced UX, Apps, animation and game design. We specialize as well in Illustration and character creation.

ABOUT WONDEREIGHT

We are a Beirut based design agency, working for international and local companies who like to challenge their customers and want to be different and daring. Benefiting from our cultural diversity, we innovate in the fields of branding and visual communication. Our strategic location in the gate of the Middle East allows us to bridge between western and eastern brands and to create concepts that work in their environment while introducing new ways of co-creation.

Founded in 1999 by Nasrala brothers Boudy and Walid, today, with Karim Abourizk also on board it gathers a handful of highly skilled creative designers, web developers and marketing strategists who enjoy a bespoke work environment, made to inspire and interact with the local design and art community. This creative space regroups a design agency, a prototyping workshop a facility for trainings and talks, a handpicked book library and an art exhibition space.

This multifaceted environment keeps on renewing itself and creates a constant synergy between us, our clients, and the public.

E/ROOM - TALKS AND TRAINING

A facility where we give talks and trainings to visitors, covering subjects from our work experience. It also hosts guest speakers and tutors, with access to all the building’s facilities.

The E/Room programs are open for all applicants and are constantly updated on our website.

We’re proud to say that the E/Room is the first room to use Cedarenv.com‘s Eco-Board® and is mostly built from recycled and recuperated material (42 eco-boards equivalent to 153,972 supermarket plastic bags). The roof also collects rainwater in tanks, with which we water our garden.

WORKSHOP GALLERY

Workshop gallery is a new independent exhibition space for contemporary art, hosted within our premises to complete the building’s gestalt.

From its modest 14.3 sqm, it puts the emergent Lebanese and international artists under the spot light, in a mission to encourage the diversity and experimentation of art in the region.

PROTOTYPING WORKSHOP

An experimental lab where we design and prototype objects, prints and accessories we're inspired to create. It’s equipped with tools and machinery to handcraft and realize our ideas from sketches to prototypes, whereas the bigger pieces are produced in neighboring workshops of the industrial city we’re located in; a perfect harmony between our design company and its surrounding environment.

THE LIBRARY

Our workshop also includes a handpicked library of the books that inspire us. It is open to the public for rental and is constantly updated. These books cover design as well as photography, architecture, marketing and more.

Organizer Profile

Venue

Directions

WonderEight

Jisr El Bacha , Lebanon