Data is an indispensable factor in ensuring business continuity and sustainability of any organization. It first must be acquired then carefully assessed before it can be employed in the decision making process. This is where the importance of gaining access to data lies. Through the adoption of careful scientific methods and application of proven analytical and evaluative tools and techniques provided by this workshop. 

Participants will learn to gain data-driven insights into eminent issues and contingencies so as to formulate and implement corporate/business/functional strategies while mitigating risks, and managing their resources more efficiently to make effective decisions, all in all, achieving strategic organizational objectives. Accordingly, participants are encouraged to apply their acquired theoretical knowledge to real life situations and assess managerial implications in terms of functional practices such as in Marketing, Sales, and HR functions.

Outline

• Introduction on Data Access 
  • Tactics for gaining physical, cognitive & virtual access to data 
• Data Collection 
  • Data collection planning and instrument design (Qualitative/Quantitative) 
  • Ethical issues during data collection 
  • Post-collection data management (preparation/storage/processing) 
• Data Analysis 
  • Handling sensitive data in terms of participants rights 
  • Ensuring reliability of the data to be analyzed (consistency checks) 
  • Choosing the appropriate data analysis tools (Qualitative/Quantitative) 
  • Alternative analysis techniques (handling anomalies) 
  • Introducing triangulation and cross-checks 
  • Credibility of the reported findings 
  • Recommendations for reports write-up 
• Managerial Implications 
  • Impact of data driven insights on strategic decisions within organizational functions (e.g. Marketing, Sales, Production etc.)

Know more about the facilitator

Dr. Mark Samuel is a results oriented strategy and operations management professional with more than 18 years of global technology and commercial management experience. Academically, Mark holds a Doctorate of Business Administration (DBA) from Grenoble Ecole de Management, an MBA from Audience Business School, and a BE in Computer and Communication Engineering from Notre Dame University. Capitalizing on his corporate experience and academic credentials, Mark offers his learning and consulting services as a professional facilitator, trainer and higher education lecturer. Bridging the gaps between management theory and facts comes as a resultant of distinctive capabilities related to Mark’s experience. His competence development philosophy focuses on employing fact driven cases from the business world and sharing them with his audience to be able to bridge the gap between theory and the professional/business environment and equip the participants with practical and relevant instruments in tackling and rectifying pressing issues in the workplace.