•Use basic e-marketing tools relevant to the internet marketing context

•Apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context

•Analyze the online consumer exchange process and its outcomes

•Evaluate product, pricing, distribution and communication marketing function in a firm’s internet marketing strategy

•Evaluate the role of social media in the marketing context

•Use digital analytics to evaluate and optimize the effectiveness of digital marketing strategies

•You will explore how marketing online differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter, and Google in today’s business world.