The goal of this workshop is to analyse the ingredients which make a brand's digital experience engaging and memorable.

What do people expect at every touchpoint with a digital service (web or mobile)? What makes them excited to take action? Compelled to come back & spread the word?

Which factors govern the conversion, adoption & retention rates of a digital service? How can we design experiences that make people stick around and fall in love with our service?

Using a structured approach, we will explore how to use various user experience design (UX) + brand communication techniques to engage our users at different touch points with them. We will see what works and what doesn't in various cases and how to design experiences in a systematic way.

You'll learn how to make people take action for the first time, how to on-board them in the most welcoming way, how to make them come back and stay, how to earn their loyalty and inspire them to help you spread the word. With all this in place, your conversion, adoption and retention rates will become solid and sound!

What's on the agenda?

• What is an engaging & memorable user experience?
• What are the components of a good user experience?
• How to make people understand your digital offering?
• How to get people interested?
• How to make people take action for the first time?
• How to make people come back?
• How to make people stay and earn their loyalty?
• Useful tools for your service design process.

Who will you learn with?

Egle Karalyte is the founder of Taika Ström, a brand consultancy serving clients in Paris, Beirut, Casablanca and Barcelona. She has lived in 7 cities (New York, London, Paris, Barcelona, Casablanca, Santiago de Chile and Beirut) and had to relaunch her business 7 times. She learned to swim in new waters time and again, adapting to audiences, cultures and the unwritten rules of business. Egle will share her personal experience and lessons learnt while serving her clients.

Egle is also the co-founder of My Visual Brief and founder of Graines de Soleil.

She enjoys sharing her experience via workshops, which she has already organised in Google Campus in London, Paris Telecom, Startup Chile, Technopark in Casablanca, Beirut Digital District, Antwork, Agrytech Beirut, and AR_KA.