The New Era of Public Relations

Activity pr public relations marketing Communication digital influencers key influencers Social Media facebook Instagram tweeter marketing on social media

Whether you are a new or a well established business, you need to understand how to grow your network of clientele, how to develop a strong public relations network and make social media work for you.

BLC Bank's Business Power Sessions are intense information-rich business networking breakfasts. They aim to enhance your knowledge in different areas of your business, create networking opportunities and provide you with the needed support to help you dig deep and make solid progress.

Session Outlines

The rise of social media and its influence on the the PR industry in the region
The key principles for utilizing social media as a PR tool for both brands and individuals
The challenges social media has imposed upon modern-day PR professionals
The characteristics that make up a 'real' influencer amid such an oversaturated scene?
How do you identify key influencers to collaborate and how to select the best ones that would reflect the brands' image appropriately
Will social media really the future of PR?

Speaker Biography

Tony Abou Ghazaly comes from a family that had a family business in contracting, but following the ups and downs this field has experienced, he decided to follow business studies and has chosen logistics that was booming at the time. After an internship in a transport company, he realized that he did not like his specialization at all which was not too funny back then, but this made him research a lot until he found a course at Istituto Marangoni in Paris regarding the management in the luxury sector. He followed it by intuition. On his return to Lebanon, he was recruited by Chanel in Lebanon in the logistics department. It was a very rewarding experience that combined both his majors. At some point, he aspired to grow up and did a masters in media studies focused on advertising. Feeling the lack of institutions in Lebanon that provide specific courses on a short period, he decided to create The Agenda Beirut that provides diversified courses: art, luxury, media, society. The Agenda Beirut was born and continues since two years and is now expanding to the middle east. Tony's belief: "You've got to find yourself first. Everything else'll follow."

Organizer

Contact

BLC Bank

BLC Bank is focused on its vision of becoming a Bank of reference and is actively involved in financing economic sectors which have a lasting effect on national growth and sustainable development. Thus, the Bank is committed to SMEs, Women, Green Initiatives and innovative technology.

Within its commitment to SMEs, BLC Bank launched the SME Business Solutions, a program that provides tools, resources and opportunities for SMEs to develop. In this scope, BLC Bank created the “SME Academy” and launched the lebanon.smetoolkit.org.

Within this context, BLC Bank honors entrepreneurs who have achieved significant success in the region through the Brilliant Lebanese Awards, for the 3rd consecutive year in 2014.

Moreover, BLC Bank reaffirmed its position as a leader in the women’s segment through the We Initiative (www.we-initiative.com) which offers financial and non-financial services, ranging from learning and development to market exposure, networking & mentoring.

As a responsible corporate citizen, BLC Bank is dedicated to its employees, clients, community and the environment through a broad CSR “Boomerang” program.

Finally, as a pioneer in innovation, BLC Bank launched HEY! a revolutionary mobile payment solution. Designed with both the merchant and the user in mind, HEY! is the fastest, simplest, safest and most cost-effective way to pay, get paid and transfer money.

Organizer Profile

Venue

Directions

BLC Bank Learning Center

Beirut, Achrafieh, Sassine Square, Lebanon