Brand storytelling: story-driven content marketing
Tuesday, October 31, 2017 from 18:00 to 21:00
The Submarine, Beirut, Lebanon
Allow us to introduce you to some of the most successful & progressive brand storytelling examples in fashion, food, design/lifestyle and SaaS which pull people their way like a magnet.
We'll examine how have these brands orchestrated their storytelling? Which channels & content formats have they used and why? How have they amplified their stories? What are the ingredients of their storytelling success? How to create a successful content strategy for your brand?
We'll focus on brands from various corners of the world who have a global reach, authentic voice, aren't afraid to innovate and stay fresh and thus stand out in the crowd and lead the way in their industry or niche.
What's on the agenda?
- Story-driven content marketing: what is it?
- Content marketing + SEO.
- Purpose of digital content.
- Type of stories that work the best.
- Digital story formats that work the best.
- How to orchestrate good storytelling that pulls people your way?
- Examples of successful & authentic brand stories in food, fashion, lifestyle & technology.
- How to create a successful story-driven content plan for your brand.
Who will you learn with?
Egle Karalyte is the founder of Taika Ström, a brand consultancy serving clients in Paris, Beirut, Casablanca and Barcelona. She has lived in 7 cities (New York, London, Paris, Barcelona, Casablanca, Santiago de Chile and Beirut) and had to relaunch her business 7 times. She learned to swim in new waters time and again, adapting to audiences, cultures and the unwritten rules of business. Egle will share her personal experience and lessons learnt while serving her clients.
She enjoys sharing her experience via workshops, which she has already organised in Google Campus in London, Paris Telecom, Startup Chile, Technopark in Casablanca, Beirut Digital District, Antwork, Agrytech Beirut, and AR_KA.
Taika Ström is all about finding your flow and distilling it into a strategic plan for your brand. We help leaders, brands and cities step out into the surf in search of ways to grow, evolve and express their authenticity.