Allow us to introduce you to some of the most successful & daring experiences brands create to pull people their way like a magnet. We'll analyse how these experiences were orchestrated and dissect the ingredients of their success. What stories do they tell and how do they do that? Which content strategies are deployed? How are the product launches and immersive branded events orchestrated? What kinds of collaborations were established with the influencers? Online & offline.

We'll focus on the brands with a global reach which have an authentic voice & style, coherency & consistency across their communicational channels, which stay fresh, creative and inventive for the changing needs of their consumers and because of that are always one step ahead of their competition.

Having explored the brand experiences of today, we'll ask what kind of an experience does the customer of tomorrow expect? What is the brand of tomorrow? How should it engage its people in order to pull them in like a magnet?

What's on the agenda?

1. Globally minded today's consumer: what does s/he expect and believe in?
2. Inventive and authentic stories by the brands of today.
3. Most daring, talked about & avant-garde ways brands tell their stories to pull the right people in.

• Best examples of the content marketing strategies. Tips for creating a content plan.
• Integrating "the buy" into a story.
• Engaging on social media: the latest trends.
• Launching a product + creating a buzz: best examples + tips for creating a launch plan.
• Immersive brand experiences offline.
• Making a positive impact in people's lives.
• Co-creating with the artists.

4. The brand experience of tomorrow.

Who is this workshop for?

• Entrepreneurs looking for innovative ideas to reach new audiences globally.
• Marketing directors, managers or strategists wanting to be on top of the latest trends in brand communications (online & offline).
• Designers willing to understand the big picture of brand communications and how to design in a more strategic way.

Who will be presenting?

Egle Karalyte has been helping brands to move one step forwards towards their full potential for the last 13 years. She enjoys helping leaders, brands and cities to grow, evolve & express their authenticity.

Egle has lived in 7 cities (New York, London, Paris, Barcelona, Casablanca, Santiago de Chile, and now Beirut), and had to relaunch her business and herself 7 times. She has learned to swim in new waters time and again, adapting to audiences, cultures and the unwritten rules of business. She enjoys sharing her experience through workshops, which so far she has organised at the Paris Telecom Tech incubator, The Family in Paris, Google Campus in London, Technopark in Casablanca, Startup Chile, and Beirut Digital District.

There is nothing more fulfilling for her than seeing a meaningful vision come to reality. Even sipping fresh coconut water on an isolated beach in Brazil can't beat it. If you call her up with a meaningful project idea that has a global reach, she'll be there in no time !

So how about it, care to dive into this together? Come on over, it will be fun !