Aching to tell a more compelling story about your business, product or personal brand? Can't seem to attract the type of clients/work you'd love to have? Would like to refocus, expand or differentiate your service but feel boxed in? This workshop may be the next best thing you do for your business or personal brand.

We invite you to roll up your sleeves, take the much needed time to reflect and self-discover, and tackle your strategic branding challenges together.

We'll take you through a structured process that will help you to delve deeply to discover the genuine, authentic soul of your brand, clarify where the love is and what your brand stands for, crystallize a solid positioning that reflects your vision, values, purpose and style.

We'll cut out any detours, pull you from indecision, and provide clarity, confidence, and actionable ideas needed to solve your most pressing branding challenges in short order.

This workshop is ideal, if you want your brand to:
• be more articulate
• reflect your new offering or chosen direction
• reflect your true style & voice
• be fresh and relevant to the today's consumer
• attract your dream clients
• move you and your business forward
• align your passion and talent with your career

But you struggle with:
• too many ideas and knowing which are the right ones
• finding your voice
• speaking clearly about your service or expertise
• gauging whether a client is a fit, and when to say "no"
• getting dreamy clients
• going from order taker to creative expert
• turning your expertise into a next-level launch or product

Who is this workshop for?
• Entrepreneurs launching a new brand, wanting to reposition or refresh it.
• Freelancers (designers, art directors, photographers, stylists, consultants, etc.) who wish to be more articulate, attract the work they want, or reinvent themselves.

The outcome
You'll walk away with a brand framework, which will encapsulate the foundational elements - the essence - of your brand:
• Clear vision
• Crystallized dream customer
• Positioning statement which communicates your purpose, key services + authentic points in a clear and short fashion.
• Brand's motto
• Crystallized brand's identity.

All this will serve you as the center of gravity for launching, growing or maturing your brand.

Whom will you go for a deep dive with?

Egle Karalyte has been helping brands to move one step forwards towards their full potential for the last 13 years. She enjoys helping leaders, brands and cities to grow, evolve & express their authenticity.

Egle has lived in 7 cities (New York, London, Paris, Barcelona, Casablanca, Santiago de Chile, and now Beirut), and had to relaunch her business and herself 7 times. She has learned to swim in new waters time and again, adapting to audiences, cultures and the unwritten rules of business. She enjoys sharing her experience through workshops, which so far she has organised at the Paris Telecom Tech incubator, The Family in Paris, Google Campus in London, Technopark in Casablanca, Startup Chile, and Beirut Digital District.

There is nothing more fulfilling for her than seeing a meaningful vision come to reality. Even sipping fresh coconut water on an isolated beach in Brazil can't beat it. If you call her up with a meaningful project idea that has a global reach, she'll be there in no time !

So how about it, care to dive into this together? Come on over, it will be fun !