Promote and Sell on social media: for Startups & Freelancers

Workshop Social Media advertising marketing STARTUPS freelancers

Course objectives

• Handle your own Facebook page and other social media channels
• Elaborate a correct strategy to promote your business online
• Use social media to create leads and potential customers
• Master the technical part of posting, creating ads & good content to manage your online community.

Save lots of time and money and learn how to do it yourself. Social media is a very essential tools that will help you grow and find clients. Learn how to use it properly from an expert.

Course content or outlines:

1- Identifying and Finding the Target Audience
- Identifying all the stakeholders
- Identifying the target audience
- Segmenting the target audience
- Identifying the needs, problems, concerns, interests of the target audience
2- Digital Communication Channels (Website, Search, Email Marketing, Mobile App, Social Media)
- Identifying all digital communication channels
- Describing how each digital channel contributes to responding to target audience needs
- Identifying the objectives of each digital channel
3- The Customer Journey
- Creating multiple customer journeys on digital communication channels
4- Content Generation and Development
- Developing Content that responds to different target audience needs
- Developing Content for each digital communication channel depending on Customer Journey
5- Social Media and Lead Generation
- A detailed sales funnel and how to generate leads and transform them into repeat customers
6- Social Advertising (Facebook, Instagram, Twitter, LinkedIn)
- A deep look into how social ads are created for each platform

Course price: 150 $

About the Trainer:
In addition to teaching Digital Marketing courses at the American University of Science and Technology (Sidon and Achrafieh) and Azm University (Tripoli), Taleb has more than 14 years of working experience in Engineering, Healthcare, Education, Advertising, and Consulting. Known as a passionate and dynamic facilitator, he has trained and consulted many senior managers of different multinational companies in Lebanon, UAE, Qatar and KSA.
Taleb was the Senior Community Manager at Leo Burnett Dubai in UAE, handling one of the top global brands' social media, McDonald's in the GCC region (UAE, KSA, Qatar, Bahrain, Oman, Kuwait).

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Co-opain مِفتاحك عِنّا

We help you to own a home at half its price, stay away from charity & go for cooperation. Imagine saving 100 000$ over 30 years? What would you do with it?

Who we are

Co-opain is an NGO concerned with the housing crisis in Lebanon. Our main focus is to create a healthy and strong housing cooperative sector. Co-opain is supposed to be the major motivator, stimulator, educator and match maker that lead people into participating in Coops. Coops are pillars to create & sustain development.

What is a housing cooperative?

A housing cooperative is a "Non for profit" residential project. It is built by its own future residents, not by developers from the private sector. A housing coop is a moral person that benefits from multiple fiscal exemptions. The beneficiaries are not building the project for resale at profit as it is forbidden by the law. They are only building for the purpose of occupying the apartments themselves as a primary residence. They don't seek profit; they only aim to ameliorate their well-being in a decent way. Partnership does not make them entrepreneurs but holders of their own destiny.

Why coops needs CO-OPAIN?

Regular people are not experts regarding construction, finances, and the law. They don't know how to manage a construction project on their own. We do all the followings:

1.Match making between beneficiaries
2.Searching and finding good lands
3.Feasibility study and permit file
4.Explanation of the "Nizam" and housing coops law
5.Help them get financial approvals
6.Follow up for the entire project until finished
7.Legal expertise (lawyer)
8.Audit and cash flow monitoring (auditor)
9.Hiring professional construction managers to handle the costing, drawings and execution of the project

Organizer Profile

Venue

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Co-opain مِفتاحك عِنّا

Jdeideh, Lebanon