Feeling stuck working on the same old projects? Can't seem to attract the type of work you'd love to be doing? Feel boxed in by your clients? Ready to take it all to the next level and tell a more authentic story about your business, product or brand? If yes, this workshop may be the next best thing you do for your business or personal brand!

Lara Khoury will open up the workshop with an inspiring talk on how she started, matured her style and developed her brand.

We invite you to roll up your sleeves, and take the much needed time to reflect and self-discover, while we tackle your strategic branding challenges together and uncover what your brand is all about. Consider this like a good dose of brand therapy.

We'll take you through a structured process that will help you dive deeply to discover the genuine, authentic soul of your brand, clarify where the love is and what your brand stands for, crystallize a solid positioning that reflects your vision, values, purpose and style.

We'll cut out any detours, pull you from indecision, and provide clarity, confidence, and actionable ideas needed to solve your most
pressing branding challenges in short order.

This workshop is ideal, if you want your brand to:

• be more articulate
• reflect the new direction of your business
• reflect your true style and voice
• attract your dream clients
• move you and your business forward
• align your passion and talent with your career

But you struggle with:

• too many ideas and knowing which are the right ones
• explaining clearly your vision to your team / investors / partners
• speaking clearly about your expertise and explaining how to hire you
• finding your voice
• gauging whether a client is a fit, and when to say "no"
• getting dreamy clients
• going from order taker to creative expert
• turning your expertise into a next-level launch or product

Who is this workshop for?

- Freelancers & solopreneuers (designers, art directors, photographers, stylists, writers, consultants) wanting to launch themselves first time, reposition their offering or take their practise to the next level.

- Entrepreneurs launching a new brand, wanting to reposition or refresh it, or take it to the next level.

What will you get at the end of the workshop?

You'll walk away with a brand framework, which will encapsulate the foundational elements - the essence - of your brand :

• Clear vision on the next steps
• Crystallized dream customer
• Brand's statement which communicates your purpose, key services + authentic points in a clear and short fashion.
• Brand's motto
• Crystallized brand's personality

All this will serve you as the center of gravity for launching, growing or maturing your brand, and attracting your kind of customers onto your highway.

Whom will you go for a deep dive with?

Egle Karalyte has been helping brands to move one step forwards towards their full potential for the last 13 years. She enjoys helping entrepreneurs, leaders, and cities to uncover, articulate and express the authenticity of their ventures and design experiences that pull their people onto their highway like a siren's call.

Having lived in 7 cities (New York, London, Paris, Barcelona, Casablanca, Santiago de Chile, and now Beirut), Egle had to relaunch her business and herself 7 times. She has learned to swim in new waters time and again, adapting to audiences, cultures and the unwritten rules of business. She enjoys sharing her experience through workshops, which so far she has organised at the Paris Telecom Tech incubator, The Family in Paris, Google Campus in London, Technopark in Casablanca, Startup Chile, and Beirut Digital District.

There is nothing more fulfilling for her than seeing a meaningful vision come to reality. Even sipping fresh coconut water on an isolated beach in Brazil can't beat it. If you call her up with a meaningful project idea that has a global reach, she'll be there in no time !

So how about it, care to dive into this together? Come on over, it will be fun !