Aching to tell a more compelling story about your business, product or personal brand? Feeling stuck working on the same old projects; longing for something new? Can't seem to attract the type of work you'd love to be doing? Would like to refocus your service or expand it but feel boxed in by your clients? Struggling to unlock new inspiration, gain a deeper understanding of what makes your brand special, or figure out how to create the kind of brand people love?

If you've answered YES to any of these questions, this workshop may be the next best thing you do for your business or personal brand.

We invite you to roll up your sleeves, take the much needed time to reflect and self-discover, and tackle your strategic branding challenges together.

We'll take you through a structured process that will help you to delve deeply to discover the genuine, authentic soul of your brand, clarify where the love is and what your brand stands for, crystallize a solid positioning that reflects your vision, values, purpose and style.

We'll cut out any detours, pull you from indecision, and provide clarity, confidence, and actionable ideas needed to solve your most pressing branding challenges in short order.

This workshop is ideal, if you want your brand to:

• be more articulate
• reflect your true style & voice
• attract your dream clients
• move you and your business forward
• align your passion and talent with your career
• blend who you are with what you do (instead of pretending to be some version of what you think others see as "professional")
• help you make what you're doing worth it
  

but you struggle with:

• too many ideas and knowing which are the right ones
• finding your voice
• speaking clearly about your expertise and explaining how to hire you
• gauging whether a client is a fit, and when to say "no"
• getting dreamy clients
• disassociating your personal skillset from your business expertise
• going from order taker to creative expert
• sticking with your own creative process (or starting to define one)
• turning your expertise into a next-level launch or product

Who is this workshop for?

• Creative entrepreneurs launching a new brand, wanting to reposition, refresh or reinvent.
• Freelancers (designers, art directors, photographers, stylists, writers, consultants).

The outcome

You'll walk away with a brand framework, which will encapsulate the foundational elements - the essence - of your brand :

• Clear vision
• Crystallized dream customer
• Brand's statement which communicates your purpose, key services + authentic points in a clear and short fashion.
• Brand's motto
• Crystallized brand's personality

All this will serve you as the center of gravity for launching, growing or maturing your brand.

Whom will you go for a deep dive with?

Egle Karalyte has been helping digital brands to move one step forwards towards their full potential for the last 13 years. She enjoys helping entrepreneurs and business leaders to create engaging brand experiences, innovate new products or services, or simply to give them a kick to move forwards :)

There is nothing more fulfilling for her than seeing a meaningful vision come to reality. Even sipping fresh coconut water on an isolated beach in Brazil can't beat it. She loves it very much (especially if served with ripe papaya on the side & shared with a true friend), but if you call her up with a meaningful project idea, she'll be there in no time !

Egle has been very lucky to live and work in New York City, Paris, London, Santiago de Chile, Casablanca and Barcelona. She enjoys sharing her experience through workshops, which she has organised at the Paris Telecom Tech incubator, Google Campus in London, Technopark in Casablanca, and Startup Chile in Santiago de Chile.

So how about it, care to dive into this together? Come on over, it will be fun !