The Ultimate Facebook & Instagram Advertising Workshop

• Are you having troubles reaching out new customers on Social Media?
• Do you find it challenging to drive your sales up through digital marketing?
• Do you have a great product or service, yet you are strugelling to market it to the right audience?
• Or simply, are you looking to learn how to create and manage your advertising on Facebook and Instagram

If so, then you just landed on the right page. This workshop will address all these objectives.

We will be walking you through Social Media advertising, Facebook Business Manager, Facebook Power Editor, and Instagram advertising techniques needed for everyday advertising.

From Clickable Photos, Free Shutterstock Images for your ads, Facebook Forms, to creating your defined audience, and professional Facebook and Instagram advertising techniques, so you can reach your right audience every time !

Workshop Objectives

This workshop will help you:

1. Increase your business sales through social media marketing
2. Widen your fan/customer base
3. Lower your advertisement cost through efficient, optimized, and well targeted advertising
4. Learn all the tools, techniques, and tips for Facebook and instagram advertising

Topics Include

1. Facebook Advertising Overview

• Understanding the Facebook advertising platform
• Navigating the Tools: Ads Manager, Power Editor,..

2. Managing Ads and Campaigns with Power Editor

• The structure of advertisements
• Creating ads and campaigns
• Managing ads and campaigns in bulk
• Using Excel to manage campaigns in bulk
• Bulk uploading ad images
• Organizing campaigns
• Understanding bid nuances

3. Manage Pages with Power Editor

• Using published and unpublished page posts

4. Creating Custom Audiences

• Creating a custom audience in Ads Manager
• Creating a custom audience based on web traffic
• Creating a lookalike audience
• Using custom audiences in ads

5. Advanced Power Editor Features

• Creating duplicate ads with different targeting
• Create duplicate ads with different images
• Move ads between accounts

6. Using a Conversion Pixel

• Creating a conversion pixel
• Modifying conversion pixel parameters
• Installing a pixel with Google Tag Manager
• Optimizing for conversions

7. Facebook Business Manager

• Setting up your business on Facebook
• Navigating the interface
• Understanding roles and setting permissions

8. Facebook Retargeting

• Understanding Facebook retargeting
• Using a third-party retargeting platform
• Overview of third-party providers

9. Creating Sign up Form

10. Advertise on Instagram

11. Blueprint Facebook Certification

Target Group

• Social Media Marketers
• Communicators
• Business owners
• Enthusiasts who are keen on learning facebook and instagram advertising
• Bloggers
• Content marketers
• Digital marketers
• Advertisers
• Any professionals desiring increased digital savvy.

About the Trainer

Our Trainer is a consultant, speaker, and expert in the field of Digital & Social Media Marketing. He worked as the Digital Marketing Strategist for several companies including USEK University, Zaarour Club, Star Academy and hundreds of others in different industries. He manages the complete Digital Marketing Strategies including: Online Advertising, Mobile Marketing and Social Media advertising of several platforms. As a trainer, he has developed and delivered workshops to corporations in the areas of: Facebook advertising, SEO, SEM, Online PR, Social Media Marketing & Advertising, Online Personal Branding and LinkedIn Sales. Our Trainer possesses leading certifications, such as: Facebook for Business Right Service, HootSuite Certified Professional, EduPristine Digital Marketing Certification, and many more

Booking Information

• Day: Saturday, 01 July, 2017
• Time: 9:00 AM till 4:00 PM
• Location: Beirut Digital District, Downtown Beirut
• Price: Early bird: 99$ (valid till 20 June 11:59 PM GMT+3) including lunch & Free Snacks
• For more information:
  • Mobile: 76730731
  • Email: info@adaptous.com

Cancellation Policy:

• Tickets will be 100% refunded if cancelled more than three weeks before workshop date
• Tickets will be 50% refunded if cancelled between 1 and 3 weeks before workshop date
• No refunding if tickets are cancelled less than one week before workshop date