What's in it for you?

You will find out what business opportunities await on Instagram. In this workshop, we would show how to get started using Instagram to increase your sales, brand recognition, and online presence and you will learn how to leverage the most powerful tools in Facebook and manage large ad campaigns more efficiently.

We would share a new set of advanced, time-saving techniques, such as bulk uploading ad images, using tags to organize campaigns, making campaign-wide changes quickly, and creating hundreds of custom ads on the spot.

You will learn the theory behind each guideline, review real examples and associated case studies, view pro tips and get actionable advice with a checklist to make sure that you will not miss anything important.

Instagram for Business

We will cover the basics like choosing photos, hashtags, and filters and creating a posting schedule, as well as more advanced tricks like integrating Instagram with your website, Facebook feed, or blog. Plus, learn how to measure and track success of posts, so you can find out what content is gaining traction with which followers.

Topics include:

• Business opportunities on Instagram
• Brainstorming content ideas
• Developing a posting schedule
• Optimizing your Instagram profile
• Interacting with the Instagram community
• Using business-appropriate filters and hashtags
• Adding Instagram photos to your website or Facebook
• Measuring the success of your Instagram posts

Advanced Facebook for Business

The Workshop covers conversion tracking with the Facebook pixel, and retargeting users who have previously interacted with your brand's page or website. Plus, learn how to use the Power Editor to quickly duplicate ads with different targeting or imagery, and move ads between accounts. And last but not least, we would show some tips for mimicking A/B testing of ads and generating more leads.

If you are already using business manager, this workshop is definitely a boost to your knowledge and a upskill to your career.

Topics include:

• Using the Power Editor
• Managing ads and campaigns in bulk
• Bulk uploading ad images
• Zapier
• Managing pages
• Creating custom audiences
• Duplicating ads
• Using conversion pixels
• Setting up roles and permissions in Facebook Business Manager
• Retargeting ads
• Conducting A/B tests on Facebook ads
• Generating leads with Facebook ads

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Target Group

• Social Media Marketers
• Communicators
• Business owners
• Enthusiasts who are keen on learning social media advertising
• Bloggers
• Content marketers
• Digital marketers
• Advertisers
• Any professionals desiring increased digital savvy.

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Certificate of Attendance

Participants who satisfy the course requirements will receive the following:

1. An online Certificate of Attendance
2. An online Digitalk membership Profile. (www.DigitalksBeirut .com/YourName) Sample: http://www.DigitalksBeirut.com/Lama-Jabr

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Tickets available at:

• Ihjoz (Online)
• Malik's - All Branches
• Libanpost - All Branches
• Khoury Home - All Branches
• Cash United
• Bank Audi - All Branches

NB: Book your Ticket here and pay for it either online or at any of the location listed above.

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For more information kindly contact us via:

Facebook Messenger: https://www.facebook.com/DigitalksBeirut (Very Responsive)

Email: digitalks@DigitalksBeirut.com

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Previous Workshops Reviews: https://www.facebook.com/DigitalksBeirut/reviews/