You will learn how to create a Facebook Campaign with the best practice of planning and acknowledge expert techniques and strategies in each phase of its implementation. You will get very deep in campaigning audiences, Scheduling, ads' art, management and reporting. In the second phase of the workshop we will get from the Start of the SEO till the the SEO Strategy and implementation.

Tools: Facebook Business Manager, Facebook Power Editor,

Features: Custom Audience, Pixel Tracking, Facebook Form, Facebook Insights, Facebook Watch List, Facebook Reporting and more.

Additional Platforms to be covered partially:

1. Mailchimp
   
2. Zapier
3. SEM Rush
4. Google Search Console 
5. Google Analytics 

Certification: The Attendees will get a certification of attendance and a Digitalks Community Membership. Sample: http://digitalksbeirut.com/lama-jabr/

Workshop Style: 40% Theory and 60% Exercise and Practice.

Skill Level: All Skills Levels

Time: 8 Hours

Date: Saturday 11 February 2017

Location: Golden Tulip Hotel – Hamra, Beirut.

Quick Agenda: Starting at 9:00 am, Coffee Break at 11:00 am, Lunch Break at 2:00 pm, Ends at 5:00 pm. 

Ticket Price: $199

Early Birds Price: $130

Tickets: Book your ticket on Ihjoz.com and pay it at ihjoz site online or at any branch of Bank Audi, Liban post office or Khoury Home Store.

--------------------------

Workshop Details:

--------------------------

*Facebook Advertising, Strategy and Planning

Why you need one and how to build it. Failure to plan is planning to fail!

1. Why Do I Actually Need a Marketing Strategy on Facebook?

Working without a plan is stressful. It also tends to be inefficient and ineffective.

Sometimes it's enough to simply try different things and see what works. However, without a coordinated strategy, your efforts may feel sporadic and disjointed. Your audience will notice. Strategy makes your efforts intentional. That makes your efforts more likely to succeed.

2. Define Your Marketing Goals for Facebook

Before you know what to do, you need to know why you are doing it. It's easier to succeed when you give yourself a target to aim at.

3. Know Your Facebook Audience

It helps to know who you're talking to before starting a conversation. Knowing who your audience is on Facebook, however, can be a challenge. Fortunately, knowing the tools and techniques will make the things easier and efficient.

4. Determine Your Messaging and Tone

You now know who you're talking to. It's time to figure out how you'll talk to them. This means establishing your brand voice on Facebook.

This doesn't have to be complicated. It just helps to understand how to make the voice of your brand work on social media.

5. Determine Your Content Mix With 4 Different Kinds of Facebook Posts

Let's figure out what kinds of posts you'll create. Depending on available resources, your options may include:

1. Photo Posts
2. Link Posts
3. Video Posts
4. Text Posts

6. Campaigns Vs. Adhoc Posts Vs. Curated Content

It's best to mix up different types of Facebook posts.

For our purposes, we can break them down into three different categories:

1. Campaign
2. Adhoc
3. Curated

7. Build Out a Facebook Content Calendar

To do this, you'll need to figure out:

1. How many times you'll post per day?
2. Which times you'll post at?
3. Which number of which types of posts you'll create?

8. Build Your Posting Schedule

Two common questions marketers often have which are:

1. "What times should I post on Facebook?"
2. "And how often should I schedule posts?"

9. Facebook Marketing Tips to Execute Your Strategy

How to Measure the Effectiveness of Your Facebook Strategy

It isn't enough to just post content on Facebook. You need to show your boss why your efforts are important. This means tying your Facebook marketing performance to actual business goals.

It's Time to Build Your Facebook Marketing Strategy

Book your seat Today! And benefit from the early price.!

-------------

*SEO Search Engine Optimization

The Most Effective Methods to Drive Traffic to Your Website

1. Basic SEO

On page SEO, Title, meta description H1Tag and more to complete a good basic SEO implementation to your site before you start.

2. Do keyword research before you write

Until you do keyword research, there's no way of knowing which topics your target audience searches for, and which articles you write will bring in heavy amounts of organic traffic when they rank.

3. Create a strong foundation of cornerstone content

What's your blog really about? What kinds of posts should a blog like yours have on it? If you're a green tea blog, you need to have content covering things like the types of tea, the best ways to brew it, and the health benefits. These posts will be your cornerstone content.

4. Link building tactic #1:

Guest posting to build high-quality links from relevant domains. Even if you don't have an audience of your own, you can be certain someone else does and you can leverage that for your own ends.

5. Link building tactic #3: Outreach

We've all received those emails from other bloggers asking if you can link back to their article in yours. And we've all read them and thought 'why bother?'.

6. List building tactic #1: Opt-in boxes

Every blog needs to have an email list to make sure that readers keep coming back. The simplest way to build a list is simply to put a static opt-in box on your blog.

7. List building tactic #2: Lead magnets

Lead magnets are an offer of something free in return for the reader's subscription. Usually an ebook, email course or set of exclusive videos that will be enticing to pretty much everyone who could be your ideal reader.

8. List building tactic #3: Content upgrades

Let's take it one step further than a generic lead magnet and make an offer to our reader that's totally irresistible. Content upgrades aren't just generic guides or resources like lead magnets.When you look at it that way, it's not so hard after all. It just means you need the foundation in place first to set yourself up for success.

-----------------

For more Information:

Email: digitalks@digitalksBeirut.com

Facebook Messenger: https://www.facebook.com/digitalksbeirut (Very Responsive)

------------------

Brief About the workshop Speaker:

The speaker is a google certified professional with 12 years of experience in the fields of digital and social media. He hosted many workshops with the UN, USAID, Mepi, Microsoft and more. Currently Managing and Consulting many regional and international clients form the public and Private sectors. His Market focus is in the GCC and Middle East markets.