Everything you need to know about social Media advertising

Welcome to Advanced Advertising. You'll learn how to take your campaigns to the next level,

get up to date with the latest interfaces, and find new inspiration ideas for your next advertising project.

You'll learn how to scale your advertising through the use of the Facebook Business Manager, Twitter, LinkedIn and YouTube

as well as other advanced techniques that include managing your campaigns in bulk and retargeting and more.

This course builds on knowledge of digital media advertising, so if you're not already familiar this will bring you up to speed.

A. Facebook

1. Facebook Business Manager

• How to set up your business on Facebook
• How to navigate Business Manager
• How to set up roles and permissions

2. Facebook Retargeting

• How to retarget on Facebook
• How to use a third-party retargeting platform

3. Advance Advertising Tips

• A/B testing on Facebook
• Lead generation techniques

4. How to use the Facebook Pixel

• How to create the Facebook pixel
• How to monitor pixel

5. How to Work with Custom Audiences

• Custom audiences in Ads Manager
• Custom audiences with web traffic
• Create a lookalike audience
• Use custom audiences in ads

6. Facebook Advertising on Instagram

B. LinkedIn

1. Linkedin Sponsored Ads

• Introduce LinkedIn Ads
• Understanding LinkedIn ad options
• Setting up your business account

2. LinkedIn Sponsored Updates

• Features of Sponsored Updates
• Budgeting Strategies for Sponsored Updates

3. Text Ads

• What are text Ads?
• Trageting text ads
• Targeting new audiences

4. LinkedIn Display Ads

• Where display ads appear
• Managing Display Campaign.

C.Twitter

1. Foundations of Twitter Ads

• Set up your advertising account
• Navigate the interface

2. Basic Targeting Methods

• Demographic targeting
• Keyword targeting
• Interest targeting
• Username targeting

3. Create your First Campaign

D.YouTube

1. Understanding YouTube as a Marketing and Advertising Platform

2. Understanding advertising on YouTube

3. Placing a YouTube Ad

4. Managing and monitoring ads

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Target Group

• Social Media Marketers
• Communicators
• Business owners
• Enthusiasts who are keen on learning social media advertising
• Bloggers
• Content marketers
• Digital marketers
• Advertisers
• Any professionals desiring increased digital savvy.

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Certificate of Attendance

Participants who satisfy the course requirements will receive the following:

1. An online Certificate of Attendance

2. An online Digitalk membership Profile. (www.Digitalk-Beirut .com/YourName)

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Workshop Information:

Date: Saturday the 10th of December from 9:00 AM till 2:00 PM and Sunday the 11th of December from 9:00 AM till 2:00 PM.

Tickets also available at:

Ihjoz (Online)

Malik's - All Branches

Libanpost

Khoury Home - All Branches

Cash United

Bank Audi - All Branches

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For more information: digitalks@digitalksBeirut.com