1- Business Intelligence and Analytics:

Metrics and Analytics properly done will help marketers focus their spending on the areas of greater return. Good metrics will enable them to move from "blind" metrics to becoming more intelligent about acquisition, retention and value. This workshop will help you sift through all the information available about social media monitoring and metrics so that you can know what's being said and measure the effectiveness of your social media effort.

Upon successful completion of this unit, delegates will be able to:

-Discuss the ins and outs of measurement matters.
- Provides sources used to develop the metrics definitions.

-Being able to judge if a metric is appropriate or not, and knowing what additional data to look for. -Presenting the metrics through each of different interests, and being able to look them up in a way

-Assess a range of digital marketing research methodologies and techniques and their suitability for improving marketing performance against objectives.

-Identify appropriate KPIs, reports and tools to review and improve digital marketing effectiveness in large, medium and small sized enterprises.

-Evaluate and improve results from investments in digital

2- How to write a business plan

In technical terms, it is a written document that describes in detail how a new business is going to achieve its goals but in reality it is your road map for success.

In this module we will go through how business plans will lay out a written plan from a marketing, financial and operational viewpoint.

3- Intellectual Property:

As an advertiser, you are responsible for ensuring that your keywords and ad content, including trademarks and logos, do not infringe or violate the intellectual property rights of others.

During this track, you are taught how to take allegations of trademark infringement seriously and review intellectual property policies below for details about trademarks, copyright, counterfeit goods and how to submit a complaint.

4- Emergenetics/ Dealing with People:

Emergenetics is a tool used to achieve a profile of a person's behavioral and thinking characteristics.

Emergenetics profiling is often used by companies and businesses as a recruitment tool to assess whether applicants are right for a particular type of job or whether they will fit into a certain team.

Emergenetics is also often used for educational purposes and relies heavily on behavioral psychology.