Measuring the Intangibles: ROI for Digital Marketing
Measuring the Intangibles: ROI for Digital Marketing
Summary
During this workshop you will acquire the skills to measure Return On Investment (ROI) for Digital Marketing using the leading Phillips ROI Methodologyä. This approach is an intelligence that can be used in development of accurate marketing initiatives in terms of advertising, social media campaigns and other digital programs. Marketers rely on all forms of intelligence: customer needs, market conditions, competitive activities, and campaign performance history to improve marketing effectiveness. This methodology reveals tools and techniques, so you become best-practice company/professional who will gain a competitive advantage and increase profitability through the application of marketing ROI measurements and modeling.
P.S: Multiple Registration Discounts are applicable based on the number of registrations you wish to make.April 26- 9:00 AM to 5:00 PM
Target Audience
Individuals and organizations involved in implementing digital marketing programs;
- Marketing managers who want to prove to the top management the impact of advertising campaigns, social media, and customer retention strategies;
- Marketing professionals and brand building consultants who are eager to grow their career and credibility;
- Digital marketing and social media organizations who are willing to prove the effectiveness and impact of their campaigns and decisions to customers.
Learning Outcome
- Identify the drivers for ROI accountability;
- Acquire the ability to quickly compare and prioritize alternative marketing options;
- Strengthen the communication alignment between company executives, financial managers, and marketing managers in terms of performance expectations:
o Learn to link program objectives to business results
o Identify at least three (3) ways to collect data
o Learn at last three (3) ways to isolate the effects of a program
- Acquire effective steps in converting data to monetary values:
o Calculate ROI, given benefits and costs
o Isolate intangible measures
o Plan a follow-up evaluation for one of your programs
Take the first step to gain credibility in today's competitive market;
Build your personal risk-free success programs.
For more info, Call us on 961 81 611 699
