Lecturer:

Patrick Chemali

Duration:

12 hours (4 sessions of 3 hours each with 15 min break in the middle of each session)

Dates:

Monday, May 2, 2016 (18:30 till 21:30)
Wednesday, May 4, 2016 (18:30 till 21:30)
Monday, May 9, 2016 (18:30 till 21:30)
Wednesday, May 11, 2016 (18:30 till 21:30)

Course Brief:

Nearly every industry in the world today touches social media in one fashion or another. With this social media training, you will learn about online marketing, Twitter, YouTube, Facebook and many other social networks so crucial to business today.

Learning Outcomes

• Introduction on Social Media
• Business Value of Social
• Choosing Your Medium
• Building Your Team
• Dos & Dont's
• Facebook Intro
• Business vs Personal Pages
• Advertising on Facebook
• Hands on exercise: Launching a Page
• Twitter Intro
• Best Practices & Examples
• Tools & Useful Sites
• Hands-on Exercise: Launching a Twitter Account
• Overview on Instagram
• Overview on Snapchat
• Overview on Pinterest
• Social Media Crisis Management
• Putting it all Together

Trainer Profile:

Patrick is a digital veteran with 17+ years of experience in delivering converging online solutions. A lecturing professor at USJ's newly conceived Masters in Web Science & Digital Economy, Patrick has worked in the corporate environment, then moved to the entrepreneurship ecosystem with a brief stay in the Agency world. His experience has led him to become a consulting expert for the European Union's Euromed program where he delivers various workshops in different countries. Patrick enjoys all things binary and consults for various businesses on digital transformation and online marketing.