What's Included?

High-Quality Training Materials
eMarketing and Social Media Samples
Membership in eBusinessLebanon VIP network
Motivational Products
First Class Training Venue
Follow up and support

What do You Get?
# Participate In Hands-On Exercises Related To Your Organization
# Learn How To Create A Plan To Attract And Maintain Quality Visitors To Your Web Site
# Select Appropriate Tools & Providers
# Fulfill Your E-Business Goals
# Learn How To Communicate Your eBusiness Requirements Effectively

YOU WILL BE ABLE TO
Create An Effective Digital Marketing Plan In Line With Your Budget And Business Needs
# Gain A Solid Knowledge To Start Your Plan, Without The Need To Invest In Several Courses
# Learn Practical Cost-Saving Tips
# Understand The E-Risk Issues Related To An Online Presence.
Move From Online Branding To Open Graph Message Communication And Communication Tools
Understanding New Developments And Programming

HIGHLIGHTS
Why a special metrics for entrepreneurs?
TOOLS to integrate metrics in your estrategy
Make it of break it with tag management »
GETTING YOUR MESSAGE ACROSS How Social Metrics is being used for entrepreneurship
Building entrepreneur Face book, LinkedIn, &Twitter audit and marketing strategies
The Effect of Fixed/Mobile Social Media Convergence on entrepreneurs
Blogging and Social Media - new influencers
Behind every good idea is great insight? true or false
Enhancing your ability to manage, make informed and wise decisions, and grow your business based on analytics.
Discussing the ins and outs of measurement matters.
Providing sources used to develop the metrics definitions.
Being able to judge if a metric is appropriate or not, and knowing what additional data to look for.
Presenting the metrics through each of different interests, and being able to look them up in a way that most closely matches your needs or preferences.
Learn how to combine SEO and social media for double the effect
Learn about the power of building your own large social media marketing channels
Learn about combining blogging and social media
Understand Online Marketing and Branding
Getting Social Media Done Apply social marketing to your own context – examining consumer behavior, social marketing planning, situational and stakeholder analysis, segmentation and targeting, research, marketing mix, relationship marketing and evaluation.
Apply marketing tools and techniques, e.g. market segmentation and targeting; marketing mix frameworks; relationship marketing approaches to a range of social issues and organizational contexts.
Reviewing the role and effectiveness of your Implementing basic Search Engine Optimization techniques
Implement your mobile campaigns and promote mobile creative
Test, measure and optimize your mobile campaigns
Understand the latest regulation and best practice in the mobile channel
Learning about good content creation
Understand Social CRM – internal social media, community building and management
Get personal help from the instructor if you have specific questions
Amplify your SEO efforts with social media sharing
Learn how to increase social sharing of your product
Save money because you won't have to hire marketing consultants or agencies
Learn how to brand yourself using social media
What is the target audience?
Investors and Entrepreneurs who need to assess metrics B2B
Entrepreneurs and business owners
People who are starting out in marketing, or learning how to promote things
Social media marketingenthusiasts
Analysts and Forecasters

Assessment Methodology:

Discussions –PowerPoint presentations – Videos case studies Work-based assignment. Hands on Methods.

Learning Outcomes
Marketing accountability, measurement and ROI has always been key topics for marketers.
Digital Metrics and Analytics properly done will help marketers focus their spending on the areas of greater return.
Good metrics will enable them to move from "blind" metrics to becoming more intelligent about acquisition, retention and value.
This workshop will help you sift through all the information available about social media monitoring and metrics so that you can know what's being said and measure the effectiveness of your social media effort Upon successful completion of this unit, delegates will be able to:
Assess a range of digital marketing research methodologies and techniques and their suitability for improving marketing performance against objectives.
Identify appropriate KPIs, reports and tools to review and improve digital marketing effectiveness in large, medium and small sized enterprises.
Evaluate and improve results from investments in digital marketing