Franchise ABCs: How to build your own franchise

Activity Workshop franchising Entrepreneur women in Business SMEs Training Business Power Session BLC Bank we initiative

Intensive, Clear, Effective – Take Your Business To the Next Level! Sometimes we need a boost forward, a powerful partner to assist us, a business POWER session.

BLC Bank’s Business Power Sessions are intense, information rich, walk-on-fire brain-charge business networking breakfasts designed to help you break free, dig deep and make an amazing progress in record time.

Each session covers a topic. Check out our upcoming sessions at www.lebanon.smetoolkit.org and choose the most relevant business topics to your needs

Outlines:

A - Introduction to Franchising

The Franchise Business Model
How could an entrepreneur benefit from franchising?
Basic Franchise Terms

B- Franchising: the Expansion Business

The Franchisor’s Objectives
Reasons for franchising your business
When is the right time to start franchising?
10 Essential Franchise Steps

C- Franchise in Numbers

D- Introducing the LFA

About the Speaker:

Madiha Raslan is the CEO of Trends International Franchising Company and the Vice President of the Lebanese Franchise Association (LFA)

Her first business apprenticeship was on the hands of her father when she was involved since her early days in buying, marketing and selling fashion jewelry raw materials.

Her fine taste in accessory design has evolved out of her love for fashion, where she organized numerous fashion shows in Beirut and several Vogue events for Darling’s Touch.

She has amassed her experience with many years of work in fashion and retail. Raslan’s know-how is the reason behind the company ability of designing and producing all Darling’s lines of products.

Her leadership and vision were the driving force behind her establishment and expansion of Trends International Franchising Company which is composed today of three divisions: Darling’s Touch, Trends for raw material and Trends for corporate gifts.

Raslan is a firm believer in the Lebanese know-how & way of life, that are transmitted through the Lebanese brands where their added value & unique experience are brought up through franchising these concepts to the Arab region and beyond. This has led her to be behind many important activities in the LFA, the most know one is BIFEX (Beirut International Franchise Forum and Exhibition), where she is the president of this committee.

Organizer

Contact

BLC Bank

BLC Bank is focused on its vision of becoming a Bank of reference and is actively involved in financing economic sectors which have a lasting effect on national growth and sustainable development. Thus, the Bank is committed to SMEs, Women, Green Initiatives and innovative technology.

Within its commitment to SMEs, BLC Bank launched the SME Business Solutions, a program that provides tools, resources and opportunities for SMEs to develop. In this scope, BLC Bank created the “SME Academy” and launched the lebanon.smetoolkit.org.

Within this context, BLC Bank honors entrepreneurs who have achieved significant success in the region through the Brilliant Lebanese Awards, for the 3rd consecutive year in 2014.

Moreover, BLC Bank reaffirmed its position as a leader in the women’s segment through the We Initiative (www.we-initiative.com) which offers financial and non-financial services, ranging from learning and development to market exposure, networking & mentoring.

As a responsible corporate citizen, BLC Bank is dedicated to its employees, clients, community and the environment through a broad CSR “Boomerang” program.

Finally, as a pioneer in innovation, BLC Bank launched HEY! a revolutionary mobile payment solution. Designed with both the merchant and the user in mind, HEY! is the fastest, simplest, safest and most cost-effective way to pay, get paid and transfer money.

Organizer Profile

Venue

Directions

BLC Bank Learning Center

Beirut, Achrafieh, Sassine Square (facing BEMO Bank Headquarters ), Lebanon