Topic Highlights: As end users who buy cars, used or new, we always say importers are expensive, and the people who use them most of the time take pride just because they can show others that they have money to spend, which, in a certain way, is a right. So most of us buy used cars to save money, repair them in outside workshops to save money, even if it means to sacrifice time, family, convenience, and peace of mind. 

This workshop will show you the car from a technological point of view, what is needed to make it run the way it does, it will also show you what goes behind the scenes from a business point of view from ordering the car to handover and then Aftersales service, why importers invest millions in such premises and their people, and most of all, the benefit to the end user in safety, convenience, and eventually economy.

About the Speaker

Rudy Shukri is the owner of tiqani FZE, supporting in training and consulting, for luxury and sports cars manufactures, operating in the MENA region, arabic/french speaking countries. A pro‐active hands‐on tri‐linguist training consultant with experience in Sales, Aftersales, Technical and Non‐Technical Training, Evaluation, Competency Development, Technical material development, on the job training and coaching and E‐Learning Solutions. Rudy has a Bachelor degree in Mechanical Engineering from American University of Beirut (1997), fellow in the Institute of the Motor Industry, member in the Society of Automotive Engineers, member in the American Society of Mechanical Engineers, member in the American Society for training and Development, and Certified by Baker College of Owosso Michigan, USA.