Digital Marketing Training Program - 4 Practical Workshops
Digital Marketing Training Program - 4 Practical Workshops
This is a full Digital Marketing training program that will cover Social Media Advertising (Facebook, Instagram), Email Marketing, Search Engine Optimization and Google AdWords + Google Analytics.
This training program will be conducted by Abed Jrab, a Digital Marketing Specialist with 7+ years of experience & a Google Certified professional.
These 4 practical workshops offers a deep understanding of building successful Digital Marketing campaigns using the appropriate strategies and tools.
1st workshop - 25 October 2017
Search Engine Optimization:
- How search engines work
- The SEO process
- Keyword research
- On-page optimization
- Off-page optimization
- Meta tags
- SEO webmaster tools
- Tips & tools
2nd Workshop - 26 October 2017
Email Marketing:
- Create a Lead Magnet
- Create Newsletter campaigns using MailChimp
- Setup & Send a newsletter
- Retargeting on social media channels
- How to setup Campaign URL builder
3rd Workshop - 27 October 2017
Social Media Advertising:
- Facebook business pages
- Page insights
- Marketing objectives
- Social media ads
- Analytics and reporting
- Tips and tools
4th Workshop - 30 October 2017
Google AdWords & Google Analytics:
- Pay per click concept (PPC)
- Setup & Campaign structure
- Quality Score (Ad copy, landing pages, etc.)
- Bid Management
- Negative Keywords
- Getting started with Google Analytics
- Understanding the Dashboard – Audience | Traffic Source | Customer | Behavior | Content | Conversion
- Integrating Google AdWords campaigns into Google Analytics
Who's this workshop for:
- Business owners
- Marketing professionals
- Content marketers
- Digital marketers
- Bloggers
- Students
- Any professionals/Enthusiasts desiring to know more about digital
Certificate will be given at the end of the training.
Date: 25, 26, 27 and 30 of October 2017
Time: 6:00 to 9:30 pm
Location: Warwick Palm Beach Hotel, Phoenicia Street, Beirut, Lebanon
Google Maps: https://goo.gl/maps/ciChSUNj5Jm
Program fees: $400
For registration please fill the form here: http://theshareofvoice.com/workshops/digital-marketing-training-program
www.theshareofvoice.com